To provide quality, cost effective sales training services of a high professional standard which makes a demonstrable contribution to the achievement of the company’s strategy and supports improvements in the sales ability and performance the sales staff.
The key areas of responsibility for the Sales Trainer:
Initial Sales Training Course – Theory & Practical
Daily Individual Sales Training
Creation of a Training Academy
Recruitment and Selection
Essential duties and responsibilities, in the area of:
Work with the Managing Director to develop the Sales Training strategy which supports the delivery of company priorities and meets operational requirements, ensuring that the best commercial outcome is delivered from the resources available.
Be responsible for all sales training for new sales starters, ensuring that their skills and knowledge are enhanced to maximise sales and revenue.
Ensure that newly recruited sales executives are suitably equipped and motivated to make a significant contribution to the business.
Be responsible for delivering training solutions to agreed KPI’s to ensure that all targets are met and continuous improvements are made.
Be responsible for the delivery of all company sales training, influencing the sales style and approach throughout the business. Areas covered will include objection handling, negotiation skills and closing.
Review the effectiveness of Sales Training provision against company requirements, in terms of the appropriateness, quality and level of that provision.
Work with the management team to ensure appropriate team development.
Ensure that all training is of a professional standard and that employees are able to sell to the standard required by their businesses and achieve their sales targets.
Produce any course materials and other documents such as notes, handouts, manuals and exercises that is necessary to ensure the delivery of high quality training courses.
Prepare the learning environment and resources, including setting up equipment, ensuring the company training facilities and associated training resources are properly maintained, meeting best practice standards and compliance with Health and Safety requirements.
Review all course evaluation feedback, and the effectiveness of the training and course outcomes; and identify areas for improvement
Take responsibility for the maintenance of any hardware and software used for training purposes and recommending repairs and upgrades to management where appropriate
Recruitment and Selection.
Be responsible for setting up and carrying out interviews together with relevant managers, ensuring that the company recruitment policy is adhered to at all times and that the company is represented professionally
Be responsible for the management of the new starter process and induction programmes for Academy trainees, creating role-specific induction plans together with the line manager, liaising with the HR department to ensure that the relevant documentation is in place, monitoring quality and progress and ensuring that end of probationary period review meetings are scheduled.
Work as part of a team to achieve the company / departmental standards.
Work together with other teams within the organisation to identify any process improvements and improve standards, efficiency and profitability.
Provide technical sales support and / or assistance to the team managers on employee development.
Ensure that a good level of understanding and knowledge of organisations products and services, which is improved and maintained at all times, ensuring that customer queries can be dealt with accurately and appropriately and supported by the department.
Take responsibility for own personal development in line with agreed annual performance objectives.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The successful candidate needs to possess a natural ease in dealing with people, an ability to present themselves with confidence, speak before a large audience with conviction, a mature thought process to create training material relevant to their audience, spontaneity to respond to difficult situations with ease, a good sense of humour, loads of enthusiasm and most importantly a passion for the subject matter that is being presented. They will also have that indefinable 'charm' that makes them create magic in a training forum and leave a lasting impact
Education and/or experience
Bachelor's degree in a related area or equivalent and/or 5-8 years of experience in the field or in a related area.
Strong interpersonal skills, demonstrative ability to multi-task, comfortable with ambiguity, comfortable with conflict, and must be a self-starter.
Degree or equivalent business experience
Excellent professional experience in training needs analysis, working at first line manager level
Development of administrative processes/procedures for training program
Learning facilitation, including classroom presentation
Development of instructional media, learning materials, e-learning, and computer based training
Successful application of adult learning theory/principles
Development of internal training facilitators, recruitment and selection.
Candidates must have a good understanding of business management, and the concept of training return on investment.
The ability to partner with line management is also essential.
Ability to prepare training material and documentation
Excellent communication skills, both written and verbal
Be able to demonstrate knowledge of the sales process
Ability to motivate, inspire and develop others, leading by example